Vijay Viswanathan
Founder & CEO

Mr. Vijay Viswanathan is the Founder & CEO of Alchemy – 100% Transformation a professional school for Theatre Arts. Vijay’s multifaceted roles range from being a resourceful mentor and an excellent trainer for students, teachers & corporates, an established entrepreneur, fashion designer, playwright, producer, director & actor and a trained exponent Bharatanatyam dancer.

Mr. Vijay has till date written and directed over 25 plays both in English and Tamil. To list a few would include:

Alchemy Kids Theatre a division of Alchemy has till date worked with children from over 40 schools across Tamilnadu, facilitating students to enhance their skills in areas of Creativity, Communication & Personality through the medium of Developmental Drama, a curriculum developed by Mr. Vijay Viswanathan. The academy has till date trained over fifty thousand children across Tamilnadu. Having its franchise centres at K K Nagar in Chennai & at Thanjavur, Alchemy is also affiliated to TRINITY COLLEGE of LONDON.

Mr. Vijay has qualified in the arena of specialization in training through the Cambridge International Diploma for Teachers & Trainers (CIDTT) from Cambridge University -. He received his Advanced Fashion Designing Certificate (CAFD) from National Institute of Fashion Technology & his first stint as a fashion designer was with Marks & Spencers, London. Vijay’s excellent ‘acting skills’ and his stature as a ‘trainer of acting��� today is strongly attributed to the Bharatanatyam lessons he received from his gurus Padma Bhushan Smt. & Shri. V P Dhananjayan for over 16 years and his global exposure in fine arts.

To list a few corporate brands & institutions associated with Alchemy are:

1. Mahindra Group of Companies
2. Tata Consultancy Services
3. Brittania
4. World Bank
5. Club Mahindra Holidays & Resorts
6. GRT group of Hotels
7. Globus
8. British Council
9. Kalakshetra – Chennai
10. Chennai Public Group of Schools
11. Vaels Group of Schools
12. Vidya Mandir Senior Secondary School
13. Hindustan International Group of Schools
14. Vana Vani Senior Secondary School
15. Kendriya Vidyalaya Group of Schools
16. Ramana Vidyalaya
17. Airforce School – Avadi
18. Shraddha Theatres
19. Prayatna Theatres
20. AIM for Seva

“It is not a job seeking mission, nor money making objective. It definitely is something about chasing a dream. With the given academic background and the carefully acquired skills over the years, the dream project is to bring into existence a unique school – a school that caters to the needs of highly potential theatre personalities of the future in South India. At early stage of personality development, the school should play a very important role in making the student realise his/her inner strengths. This should be done in an environment of rare and enlightened resources supported by infra structural marvels in a great ambience. Tie up with the best international school, acting as a popular and most demanded curriculum support should be its core strength. With this idea of a dream project I have embarked on a passionate course of activity during the past decade”